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SEO has quickly become one of the most important parts of running a company’s online presence. Having good SEO means that your company is more visible, ranking higher in search engines for relevant keywords to the business. As you rank higher, you attract more customers, with business prospects continuing to grow. SEO jobs refer to any and all roles that directly deal with website content that improves the way your company performs online.
There have been a few new roles that have emerged from the rise of SEO. So to help you better understand this evolving job market, let's go over 10 jobs in SEO that are growing in popularity. Some of the most common jobs in SEO, alongside their responsibilities and some of the prerequisites for securing the jobs, include:
The role of Junior SEO Specialist is one of the first positions someone looking to work in SEO will take on. These positions involve creating landing pages and content that is designed to perform effectively in a search engine, alongside tracking the performance of these web pages and updating any evergreen content as and when necessary. To secure a position as a Junior SEO Specialist you need to have a strong understanding of web design and a high standard of English for the content that you write. People learn most SEO principles in their time in the role, so understanding search engine optimisation principles isn’t a prerequisite.
A Senior SEO Specialist is responsible for more of the SEO strategy that a company uses, creating some of the most important web pages and supervising the copy that Junior staff members publish. In addition to this, a Senior SEO Specialist completes more analytical work, looking into the pages that work and those that don’t, tweaking strategies as a result. To hold this role, having a high level of SEO competence is a must. This is because you take more responsibility for the company’s digital performance, which requires previous experience with relevant software packages. Many people in these roles have a few years of experience working with SEO concepts.
The Head of SEO in a company is the main figure responsible for SEO performance in a company. People in this role create a cohesive SEO strategy and assign SEO specialists to tasks within the strategy, before reviewing performance and modifying the company’s approach to achieve results. Working in this role is less hands-on and more ideas-based. A Head of SEO is an executive position, requiring in-depth knowledge about SEO and the company’s goals to merge the two. This requires plenty of management experience, technical knowledge and experience within the company itself to have enough expertise.
An SEO copywriter creates all of the written content that is present on a website. This includes the text on landing pages, blog posts that the business publish on its website and any alt text and captions on images the company host. SEO copywriters target specific keywords in their work, making the business visible to a target audience. Securing this role relies on having strong written communication skills as well as properly understanding both your audience and the company. These positions can be both freelance and working for a single company, but the skills necessary are the same throughout.
Content marketers create strategies to attract a target audience to a company through various different forms of content, such as online videos, podcasts and social media posts. Search results on these platforms (such as YouTube) improve through effective tagging, audience retention and highly-targeted content based on trends. Successful content managers have a high level of creativity, and aptitude in a range of editing software such as Photoshop, GIMP and Clipchamp and understand emerging social media trends. Analytical skills are also essential for fully understanding an audience.
An SEO account manager is responsible for looking after the SEO strategies and content of external companies. Responsibilities include working closely with clients to understand their goals, learning more about the industry and keywords within it and analysing SEO performance to make adjustments later in the process before reporting back to clients. To secure a role as an SEO account manager you need a good understanding of SEO principles and the way they are implemented, alongside strong customer relations skills and experience with analytical tools. Many people in these roles have experience working as SEO specialists or content marketers.
The structure of websites can determine their success, with features such as a site map and easy navigation boosting retention and helping SEO. Web developers are responsible for implementing these features, making the site as usable as possible whilst eliminating any bugs that are present. Web developers need to have a good understanding of languages such as HTML, in addition to having a basic understanding of SEO principles. Whilst newer Web Developers can secure a place in some companies, those with major responsibilities tend to have more industry experience.
A sys admin is not necessarily a role in SEO itself but plays a significant role in improving a website’s authority. If a site is down for an extended period, this can harm its position in search rankings and cause people to not return to the site in future. System administrators are responsible for keeping the site up and performing to the standard customers expect. Sys admins require a high level of technical skill, with an understanding of both hardware and software. Customer support skills are also essential for resolving internal issues such as account access.
A social media manager focuses solely on social media. Working across platforms including Facebook, Twitter, Reddit and YouTube, this role involves attracting new audiences and building the reputation of a brand through creating and publishing interesting content. Some social media managers are also responsible for replying to messages from customers and resolving disputes. Qualifications for the role include having excellent communication skills, a high level of creativity and experience in creating content. Some companies might look for the experience of a candidate running their own successful social media accounts in the past as evidence of their skills.
Pay-per-click (PPC) marketing involves a company paying search engines for each clicks their link receives. A PPC manager is responsible for helping a company to target the right audiences using keywords and content strategies, more efficiently turning these clicks into sales by getting the right people on the website. Working as a PPC manager requires experience working in an SEO role, evidence of a high level of analytical skills due to the nature of the role and strong client communication skills in order to fully understand the customer’s needs.
