SEO Manager

Zenith Melbourne (Hybrid: Remote & On-site Role)

Published 30th August 2024


Job Description

About the job
SEO Manager

Why is this an exciting opportunity.

- An inclusive and fun workplace where the alchemy of people and technology creates experiences people love and actions brand’s needs.
- The opportunity to experience another world, learn a skill or do something you are passionate about outside of media through our annual Human Experience Day.
- Flexible working – the ability to mould the way you want to work to fit your lifestyle.
- A constantly evolving and personalised Learning and Development programme tailored to the training you need to drive your career development.
- Local and Global Mobility – transferring to any agency within Publicis Groupe in Australia and internationally.
- An onboarding program that commences from the point of you accepting our offer and shares everything that you need to know about Zenith and sets you up to achieve success throughout your first 6 months.
- Progressive parental leave initiatives.
- Wellbeing initiatives that support your ‘Wholeself’ – mental health initiatives which include a Publicis wide shut down in October each year to mark World Mental Health Day. We also have massages, flu shots, free breakfast and fruit and access to our Employee Assistance Program.

Winner of Media Agency of the year Mumbrella 2024.

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.

The transformation you will experience.

We are hiring for an SEO Account Manager to assist a new business win. The successful candidate will work closely with the Head of SEO in delivering effective and holistic SEO campaigns that exceed client objectives. They’ll go beyond client briefs & push the boundaries of the SEO offering, managing the execution and delivery of SEO work and continuously developing their own expertise and digital knowledge.

Your scope will include:

- Content Marketing: Assisting in the research, ideation, planning and production of SEO content
- On-site SEO: delivering recommendations for technical and user-centric on-site recommendations to drive SEO performance growth
- Off-site SEO: delivering off-site SEO audits and recommendations
- Data & Insights: using data to inform keyword strategy, reporting outputs and wider strategic approach.
- Account Management: awareness the business needs of clients and keeping them happy
- Cross-channel Initiatives: Assisting the growth of our cross-channel search offering; covering SEO, Paid Search and how they can work symbiotically

What you’re looking for

- An encouraging and collaborative culture
- Clients who are open to be challenged and working progressively.
- Fulfil your career ambitions in a business large enough to accommodate them- we have one of the best mobility programs GLOBALLY!

What type of person will be successful in this role

- At least 2 years’ experience in an SEO role, ideally agency-side
- Strong grasp of Microsoft Office programmes, especially PPT and Excel
- Strong communication skills both written and verbal
- A solid awareness of how to measure impact of SEO-based strategies through analytics platforms and other external metrics
- Ability to identify organic search opportunity, set business relevant KPIs, project organic search performance and estimate expected return on-investment
- Proficient in Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
- Organisational skills are an advantage.
- Knowledge on how websites and search engines work. Able to demonstrate a knowledge of how web languages like HTML work.

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email address removed] - your personal information will be kept confidential.

Additional Information

All your information will be kept confidential according to EEO guidelines.

How to Apply?