SEO Specialist

About the job
- Multi-channel business group with 200+ specialty retail stores and 150+ professional service clinics
- Newly created role due to growth
- Hybrid schedule with 2 days/week WFH and free onsite parking in North Ryde
- Salary $80-90k plus super

Our client:

Our client is a leading business in their sector with a large retail and professional service presence in both Australia and New Zealand. With over 380 locations and a commitment to providing the best products and care for their consumers, they continue to grow.

The Role

Reporting into the Senior Performance Manager, in this newly created role the SEO Specialist will work to drive traffic to the company websites, enhancing keyword rankings and executing strategies to improve visibility.

The ideal candidate will have extensive experience in SEO and a demonstrated record of success. They will work closely with the wider digital marketing team to form a holistic and aligned strategy for all channels.

Key Responsibilities

- Research keywords where there may be significant opportunity and where existing rankings are weak
- Audit existing SEO across multiple brands within the business
- Create roadmaps looking at all SEO elements including on site, link-building and content
- Analyse competitors to identify strengths, weaknesses and adjustments needed in strategy
- Optimise on-page technical elements including meta tags and structured data
- Collaborate with content writers to create targeted content which is SEO best-practice
- Prepare reports to performance ensuring KPIs are met and to monitor rankings, traffic and impressions across multiple brands and categories

To be successful in this role, you will have:

- Minimum 2 years of experience in a similar role, either with an agency on in a high-volume brand, preferably in the retail sector
- Bachelor’s Degree in Marketing, or related field
- Advanced knowledge of Google Analytics and Data Studio
- Knowledge of WordPress, HTML/CSS and Schema.org Markup
- Excellent stakeholder management skills, time management skills and communication skills

Perks and Benefits:

- Salary package $80-90k plus super
- Hybrid work schedule with 2 days/week WFH
- Free onsite parking in North Ryde office, close to public transport
- Newly created role to take ownership up
- Career progression opportunities

If this is of interest, apply now with your resume and cover letter and quote “SEO Specialist”.

Candidates must have permanent and unrestricted working rights in Australia.

Due to high volume of applicants, only those short listed will be contacted.