SEO Ai And Generative Search Producer

About the job
What’s the role?

This role exists to optimise, write and amplify evergreen content for organic search and generative search platforms. The SEO, AI & Generative Search Producer will play a crucial role in the creation and optimisation of shoppable content across publications including news.com.au, Taste, Escape, Body+Soul and more.

In this role, you will work closely with the Audience & SEO Director and eCommerce writers to drive organic search traffic and revenue. Using SEO, AI and editorial best practices, you will produce and optimise shoppable content to attract new high-intent audiences. Collaborative and a clear communicator, you will work closely with the commercial and partnerships teams to ensure content aligns with revenue strategies.

This is a fulltime, permanent position based in our Surry Hills, Sydney office (next to Central station). Hybrid working is available with 3 days work from office required.

Key Responsibilities

- Develop content pipelines aligned to monthly roadmaps and tentpole shopping event to drive off-platform audience growth
- Work with writers to produce audience-first content for emerging search markets (Google Discover, SearchGPT, AI Overviews), providing copy editing and review.
- Collaborate with editorial and product teams to optimise content to meet SEO, LLM, LSI and AI requirements from Google, Bing and OpenAI
- Provide insights and recommendations on trending search topics to drive content creation and engagement.
- Report on the effectiveness of SEO and AI search content strategies, providing actionable insights for future campaigns to stakeholders.
- Conduct content audits to: address article templates for SEO & AI; reduce article cannibalisation; optimise for network syndication; and develop areas of topical authority
- Collaborate with Tech Partnerships, Social, Marketing, and Commercial teams to identify opportunities for traffic and revenue growth.

Who are you?

- Proven track record in creating content that grows audiences and drives traffic from organic search
- Familiarity with search engine optimization (SEO) practices
- Eagerness to learn about generative search and emerging platforms
- Agile and open to adopting new technologies and tools with a test and learn approach
- Previous experience with mass media publications is an advantage, but not required

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.