SEO Specialist

About the job
Why Aussie Buckets?

At Aussie Buckets, we’re industry leaders in crafting custom excavator attachments and are on an exciting growth journey. We’re seeking an SEO Specialist to optimise our online presence and drive organic traffic. If you have a passion for digital marketing and thrive in a fast-paced environment, this role is perfect for you!

Why Join Us?

- Creative Freedom: We empower our team members to think outside the box and implement innovative strategies to enhance our online visibility.
- Supportive Environment: Join a team that celebrates every success and is dedicated to your personal and professional growth.
- Impactful Work: Play a crucial role in shaping our online presence and driving our marketing efforts through effective SEO practices.
- Room for Growth: As we expand, there are plenty of opportunities for you to advance your career and take on new challenges.

What We Offer

- Competitive Salary: $85,000 plus super
- Great Perks: Enjoy monthly team events and a discounted corporate gym membership.
- Generous Leave: 20 days of annual leave plus a Christmas shutdown.
- Career Development: We’re committed to your growth, with clear pathways for advancement in your role.

As our SEO Specialist, you will:

- Optimise: Conduct keyword research and optimise both on-page and off-page SEO to improve website rankings and visibility.
- Analyse: Use tools like Google Analytics and SEMrush to track website performance, generating insights to drive SEO improvements.
- Copywriting: Create and manage compelling, SEO-friendly content that engages our audience and ranks well, while managing external copywriting efforts to ensure alignment with our SEO strategy.
- SEO Strategy Focus: 70% On-Page SEO: Primarily focused on enhancing on-page SEO and copywriting, including optimising content, tags, and meta elements to improve search engine visibility.
- 20% Off-Page SEO: Secondary emphasis on off-page SEO strategies such as building backlinks and leveraging social media to enhance online presence.
- 10% Technical SEO: Limited focus on technical SEO tasks, with support available from a developer for occasional execution as needed.
- Innovate: Stay updated on SEO trends, algorithm changes, and digital marketing best practices to maintain and enhance our online presence.
- Collaborate: Work closely with marketing and content teams to develop and implement SEO strategies that align with our brand goals.
- Manage: Experience managing paid media platforms such as Google and Meta is preferred to complement organic strategies and maximise digital marketing impact.

What We’re Looking For:

- Proven experience as an SEO Specialist or similar role, with a deep understanding of on-page, off-page, and technical SEO.
- Strong copywriting skills are a must! You must be capable of creating persuasive and effective content for both SEO and audience engagement, including managing external copywriting efforts.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush) to analyse and inform strategic decisions.
- Experience with keyword and competitor research, using data to drive digital marketing success.
- Knowledge of paid media platforms (Google & Meta) and how SEO fits into broader digital marketing strategies.
- Strong understanding of digital marketing practices, ensuring SEO aligns with overall marketing efforts and brand goals.
- A growth-oriented mindset, looking for a dynamic role where you can make a real impact.

Who We Are?

Since 2018, Aussie Buckets has set new standards in the earthmoving industry by providing top-quality custom attachments tailored to our customers’ needs. We’re excited to expand our marketing capabilities and want you to help us elevate our brand.

Should I Apply?

If you’re ready to dive into a role where your skills can make a real difference, we’d love to hear from you! Send your application to [email address removed] and let’s start this exciting journey together.

Aussie Buckets is committed to building a diverse and inclusive workplace. We welcome applicants from all backgrounds and strive to create a culture that reflects the rich diversity of our communities.