SEO Specialist

About the job
Who are we?

LMG is the largest aggregator across Australia and New Zealand supporting a community of over 6,300 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand or the Loan Market brand, and partners with over 80 lenders. The business has grown rapidly, reaching a $360 billion loan book and helping more than 300,000 customers in 2023.

We're not a conventional company with a lot of rules and hierarchy, and we don’t intend to become one. We're a big company with a start-up attitude. Our success is based on hiring outstanding people and accepting nothing less than being the best at what we do.

About the role:

As SEO Specialist, your job is to make sure that Loan Market appears on Google page 1 for all mortgage-related searches in Australia & New Zealand.

We’re not talking about the advertisements that we all skim over when searching. We’re talking about the local pack and ‘organic’ listings underneath.

Key responsibilities:

Achieving this requires a plethora of detailed work mapping out website architecture, a strong backlink strategy, digital content strategies, and having a very keen eye for detail, including:

- Conduct thorough keyword research for high-value targets
- Provide recommendations to optimise website content, - meta tags, headers, and URLs
- Perform website audits for technical SEO issues and propose enhancements
- Utilise analytics tools to monitor website traffic and user behaviour
- Conduct A/B tests on landing pages for improved conversion rates.
- Stay updated on industry trends and algorithm changes.
- Provide analytics on search initiatives and continuously adjust where necessary.
- Research and provide recommendations on SEO platforms to win on local search.
- Stay updated on industry trends and algorithm changes.

To succeed in this role you will bring with you:

- An experienced SEO professional with 2+ years of experience in developing SEO strategies and implementing optimizations.
- Proficient in a range of SEO and digital marketing tools (SEMRush, ahrefs, Google Analytics, Search Console, Rank Ranger, ScreamingFrog).
- A creative thinker who likes to think outside of the box.
- Always looking for personal and professional progression.
- An enthusiastic team player.
- Obsessed with digital marketing and all things SEO
- Analytical mind - love getting into the data.
- Strong organizational and time management skills as well as Administration/Project Management skill

Our benefits:

- 6 ‘Me’ days per year - days on top of your annual leave allowance to look after number 1, you!
- 16 weeks paid parental leave & up to 52 weeks paid superannuation
- Paid Fertility Treatment leave
- 12 days personal leave
- Paid Study leave - let us help you develop your career by supporting your studies
- Hybrid working - flex the working week in a way that suits you.
- Internal L&D programs - boost your skills and help carve your career path.
- Religious and cultural swap leave - swap a public holiday for a day you prefer to celebrate
- Option to purchase additional annual leave - sometimes you need some extra time and we want to give you that choice.
- LMGPerks - Save thousands of dollars and grab huge discounts with the biggest brands
- Paid volunteer day - take a paid day away from work to support a cause close to you.
- Employee referral program - we love it when our people refer their people!
- Wellbeing support - EAP to support you personally including financial and career advice.
- LMG high performers join our Accelerate program - we invest in your career and personal development

At LMG, we believe that a diverse and inclusive workforce is essential to our success. We're committed to creating a workplace where everyone feels valued, respected, and supported, regardless of their race, gender identity, sexual orientation, religion, age, or any other aspect of their identity. We recognize that diversity brings a variety of perspectives and experiences that are essential to fostering innovation and driving business success. As an inclusive employer, we strive to create a culture where everyone can thrive and bring their best selves to work every day.