Search Engine Marketing Specialist

About the job
Why we have this role @ Koala

We are looking for a passionate, collaborative and highly motivated SEM Specialist to join our ever-expanding growth team. In this role, you will live and breathe all things search marketing, bringing to the team a keen eye for innovation and an innate determination to achieve success across all channels. Data analysis will be an inherent part of your performance playbook and you will approach challenges with curiosity and a problem-solving mindset.
As the SEM Specialist, you will be responsible for managing the campaign output, optimisation and innovation across Google and Bing. You will collaborate closely with the wider growth team to gain insights on customer behavior, and build the foundations of your new user acquisition approach. Using Data, you will define optimal targets and strategies to deliver growth through this key performance channel and execute effective, measurable and incrementality driving tests to drive continued improvements.
If you are passionate about performance marketing, this role offers an exciting opportunity to be an integral part of Koala's next chapter.

What key responsibilities does this role have @ Koala?

- Ownership of performance from key marketing channels Google & Bing
- Attribution project development to define the role of individual initiatives within each platform
- Developing automated solutions using scripts, and testing of Google Beta & Alpha solutions
- Close collaboration with Google & Bing partners to bring to life first to market projects & tools driving best in class search performance
- Maintaining & defending best practice execution across all campaigns, with a keen eye for detail
- Projecting and forecasting performance based on historical data, cross channel attribution, and testing results
- Managing significant budgets against revenue, profit & new user acquisition targets, seeking growth & efficiency.

Requirements

- A self-starting, highly motivated approach is essential.
- 4 - 6 years experience across PPC management with e-commerce exposure.
- Previous experience within competitive ecommerce industries is essential
- Experience in working in fast paced team environments, contributing to successful outcomes.
- Strong proficiency in data analysis across Excel or Google suite and google scripts (python, sql experience beneficial but not required)
- Self learner, with extensive experience in testing & learning on the go
- Entrepreneurial mind-set, with a deep understanding of profitability, and customer acquisition tactics.
- A team player with excellent communication and collaboration skills

Treehouse Perks and Privileges...

Koala is only great when its employees are happy — and we're one happy bunch!

- Hybrid working - We're mixing it up with the majority of days back in the Alexandria Treehouse (office), but with some flex for your life too as needed!
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
- Tuesday lunches, Monthly barbies, socials and stocked kitchen - With an emphasis on healthy, local and organic produce.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
- Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates' for your friends and fam.
- Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You'll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
- Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
- Short term incentive plans ensure you benefit as Koala succeeds!
- Community & connection - We believe that simply doing ‘no harm' isn't good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities we look for...

At Koala, we do things a little differently and we don't shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers' expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There's no such thing as a ‘perfect' candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We're an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.
To read more, check out our careers, LinkedIn, or the great work we do with Work180.