Senior SEO Specialist

About the job
Role: Senior SEO Specialist
Location: Melbourne

Why Join Our Team?

- Trailblazing Career Growth: Propel your career with innovative strategies that set new benchmarks for client success and team advancement.
- Energetic Workplace: Thrive in a dynamic, fast-paced, and supportive environment that nurtures both professional and personal development.

Perks and Benefits

- Ongoing Development: Access a variety of training programs to enhance your skill set continuously.
- Extra Leave: Enjoy additional annual leave to maintain a healthy work-life balance.
- Health Initiatives: Benefit from allowances aimed at supporting your health and wellness.
- Team Engagement: Participate in social events, team lunches, and activities designed to foster a strong sense of community.
- Employee Incentives: Take advantage of generous discounts and a referral bonus program.

Role Summary

Strategic Planning and Execution

- Formulate and implement SEO strategies that align with client goals.
- Conduct comprehensive market and competitor analysis to uncover opportunities.
- Optimize website content and meta data for targeted keywords.
- Leverage social media to enhance off-page SEO efforts.
- Collaborate with content creators to develop and promote high-value content.
- Perform technical audits and address crawlability and indexing issues.
- Ensure website architecture, URL structure, and internal linking are SEO-friendly.
- Promote content to secure high-quality backlinks.
- Monitor site performance using Google Analytics and Search Console.
- Generate and adjust SEO performance reports to reflect ROI.

Client Interaction

- Serve as the main contact for clients regarding SEO strategies and performance.
- Provide regular updates and insights on SEO metrics.
- Educate clients on SEO best practices and the impact of activities.
- Offer ongoing support and guidance to ensure client satisfaction.

Qualifications

- Over 4 years of SEO experience, preferably in a digital agency.
- Extensive knowledge of on-page, off-page, and technical SEO.
- Proficient with keyword research tools like Ahrefs, SEMrush, and Moz.
- Understanding of website architecture, HTML, CSS, and JavaScript.
- Experience with tools such as Screaming Frog, DeepCrawl, and Google Search Console.
- Skilled in Google Analytics, Google Data Studio, and other analytics platforms.
- Familiarity with e-commerce platforms like Shopify, Magento, and WooCommerce.
- Strong grasp of conversion rate optimization and mobile SEO best practices.
- Bonus: Certifications in Google Analytics, Moz, or SEMrush are advantageous.

Rachel Fernandez
[email address removed]
www.linkedin.com/in/rachel-fernandez/

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.