Digital Marketing Lead

About the job
We are looking for a dynamic and experienced Digital Marketing Lead for one of our SaaS businesses within the portfolio!

The Role

The Digital Marketing Lead will spearhead all digital marketing and content efforts aligned with the company's PLG strategy, driving growth and expansion into new regions and industries.

Responsibilities

- Direct and supervise the marketing team.
- Develop and implement the comprehensive marketing and content growth strategy.
- Create, oversee, and provide comprehensive reporting on digital marketing campaigns covering SEO, content marketing, PPC, ABM, and email marketing from start to finish.
- Coordinate with the Product team to create and deliver impactful Product Marketing content.
- Design integrated campaigns across functions and channels to achieve measurable outcomes.
- Oversee contractors, vendors and deliver to the marketing budget
- Manage content development to bolster marketing and growth strategies. Project manage graphic design, website/front-end development, and technical SEO partners to ensure timely and precise content delivery that aligns with content marketing strategies.
- Drive the adoption of cutting-edge marketing technologies and strategies to innovate, enhance efficiency, and achieve measurable outcomes.

Qualifications & Experience

- Bachelor's Degree or equivalent experience required, with previous SaaS marketing experience.
- 10+ years of related work experience with 5+ years in a B2B SaaS marketing leadership role.
- Extensive experience in designing, crafting, and organising integrated campaigns (webinars, email marketing, digital) throughout the entire customer lifecycle.
- Comprehensive knowledge of SEO, paid marketing, email marketing, and other digital marketing strategies.
- Proven track record in recruiting and leading high-performing teams.
- Ability to formulate growth strategies driven by content creation.
- Passionate and pro-active, driven and results orientated.
- Outstanding verbal and written communications skills.
- Previous experience managing contractors or outside agencies.