SEO Manager

Purple Patch Consulting Melbourne (On-site)

Published 10th August 2024


Job Description

About the job
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SEO Manager needed to award winning business

Duties

The purpose of this position is to optimize client websites so that consumers can easily find them. This boosts sales and increases brand awareness via increased web traffic and organic search rankings.

You are responsible for coordinating, building, deploying, and delivering strategies such as keyword planning, link building, optimizing for mobile, and proper web page tagging. You are also responsible for analyzing website traffic data, identifying opportunities for growth in the companies best interests, and developing a content-rich marketing campaign to draw defined audiences to client sites.

To Achieve These Goals, Your Day-to-day Duties May Include

- Develop long- and short-term SEO strategies
- Research and report on relevant search engine keywords and trends
- Develop off-page optimization initiatives eg link-building
- Coordinate/collaborate with content team members to produce engaging and relevant content
- Engage with all stakeholders and maintain regular and effective communications with each client
- Track campaign KPIs and report rankings to update clients and management on progress, and to recommend improvements
- Pursue upselling opportunities that genuinely benefit clients and increase company revenue
- Monitor client retention with a real focus on maintaining quality standards and satisfying each client
- Stay abreast of SEO best practices and marketing trends, brainstorm new and creative SEO growth strategies, and evaluate and share views on emerging trends and technologies.

How to Apply?