SEO Manager

About the job
What’s the role?

News Perform is a lively and innovative digital media business that helps people make confident choices. News Perform is a subsidiary of one of the world’s largest media companies News Corp Australia (NCA). We bring together best-in-class content, lead generation, marketing and technology capabilities to help people make their best 'bets'. Most importantly, we are a team made up of awesome people with genuine care for each other!

We’re seeking a results-driven SEO Manager to join our growing team! In this role you'll be responsible for defining our enterprise SEO strategy across our racing and sports brands, managing a small team of copywriters and SEO’s

If you're passionate about technical SEO strategy and practices, data, content, teamwork and the end user, we want to hear from you! At News Perform you’ll enjoy collaborating with awesome people, and working with some category-leading racing and sports websites that understand the power of organic search and are digital first when it comes to marketing.

Objectives Of The Role

- Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
- Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for the optimisation strategy.
- Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
- Executing link-building activities to ensure quality links from reputable sources. Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Who are you?

- Strong hands on experience working in SEO, ideally within an agency environment
- A minimum of 1+ years experience managing a team within digital marketing
- Excellent technical, on-page and off-page SEO skills
- Excellent knowledge of HTML and JavaScript/ how Google processes it. - - Experience with all the usual tools: Ahrefs, SEMRush, Google Search Console, ScreamingFrog, Google Analytics, Excel, ChatGPT.
- A data driven approach and a technical mind set with strong problem solving skills.
- The ability to negotiate with stakeholders at all levels to ensure SEO considerations are met.
- Excellent project management skills with an understanding of Agile principles Good commercial acumen with a data/customer first attitude.
- Excellent communication, planning and organisation skills.

The Perks

- Genuine flexible - Hybrid working environment with remote working and extended hours.
- Learning and development programs, on the job training and mentoring Inclusive dress code, dress as me
- We value family! Generous paid parental leave
- We celebrate excellence and hard work company wide via gifts, discounts, social outings and awards
- Competitive bonus schemes for all roles within the company
- We encourage Innovation through our innovation Cool Down initiatives
- Fully stocked kitchen with daily snacks, coffee, tea and afternoon beverages
- Loads of amazing team connection activities within work, outside of work, within work hours and outside work hours
- Centrally located, 5 mins walk to Flinders Street station, central to food, shopping and entertainment
- We are Great Place to Work Certified

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms