Senior Associate SEO Manager

About the job
It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Position Overview:

The SEO Manager will be responsible for developing, implementing, and managing our SEO strategy to increase our online presence and improve our search engine rankings. The ideal candidate will have a strong background in SEO, particularly within the online travel platform or e-commerce sectors, and a deep understanding of the Australian market. This role requires a strategic thinker with the ability to lead and mentor a team of SEO specialists.

Key Responsibilities:

- Develop and Execute SEO Strategy: Design and implement comprehensive SEO strategies that align with our business goals and objectives.
- Team Leadership: Lead, mentor, and manage a team of SEO specialists, providing guidance, support, and professional development opportunities.
- Market Analysis: Conduct thorough market analysis to understand the Australian market dynamics, customer behavior, and competitor strategies.
- Keyword Research and Optimization: Perform detailed keyword research to identify opportunities for content optimization and new content creation.
- On-Page and Off-Page SEO: Optimize website content, meta tags, and other on-page elements, as well as develop and execute effective off-page SEO strategies.
- Content Strategy: Collaborate with the content team to develop SEO-friendly content that meets the needs of our target audience.
- Technical SEO: Work closely with the development team to ensure the website is optimized for search engines, including site structure, page speed, and mobile optimization.
- Analytics and Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and other SEO software. Provide actionable insights and recommendations.
- Stay Updated on SEO Trends: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure our strategies remain effective.
- Local SEO: Optimize our online presence for local search terms and ensure we are visible in local directories and listings.

Requirements

- Experience: Minimum of 5 years of experience in SEO, with at least 3 years of experience leading and managing an SEO team.
- Industry Background: Preferably experienced in the online travel platform or e-commerce sectors.
- Market Knowledge: Strong understanding of the Australian market and its unique characteristics.
- Technical Skills: Proficient in SEO tools and software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Leadership Skills: Proven leadership and team management skills, with the ability to inspire and motivate a team.
- Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex SEO concepts to non-technical stakeholders.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.