SEO And Google Ads Specialist

About the job
Who we are

ALPS I.T. is a dynamic and fast-growing digital marketing agency based in Melbourne. We specialise in delivering effective SEO and Google Ads strategies while staying ahead with the latest Google practices. Our approach is guided by an in-depth study of Google’s methodologies and documentation, allowing us to uncover the secret herbs and spices of SEO. This expertise enables us to provide cutting-edge solutions that help our clients build significant authority on Google, often surpassing key competitors and establishing a powerful market presence.
Our high-performing websites, built on the latest technology stacks and hosting environments, are a key component of our strategy, driving exponential growth and impressive results for our clients. We are renowned for tackling challenging SEO scenarios with innovative practices that go beyond traditional methods and offshore agencies. With demand for our services soaring, I’m excited to invite someone to join us and be a key part of this exciting journey.

We’ll Support Your Growth and Passion

At ALPS I.T. we believe in a workplace where creativity and excitement thrive. This is a space where you’re encouraged to think outside the box, experiment with new ideas, and continuously grow. If you’re passionate about technology and eager to explore, learn, and innovate, you'll find a place here where your enthusiasm and creativity are welcomed and supported.
Join us to hit the ground running and immerse yourself in the endless possibilities that technology offers, with the freedom to shape your own path and make a real impact.

Job Description

As an SEO and Google Ads Specialist, your primary focus will be developing and implementing effective SEO and PPC strategies to drive traffic, improve visibility, and increase conversions. You will also service our existing client base and create engaging content, working closely with stakeholders to optimise our digital presence and ensure our campaigns align with business objectives.

Key Responsibilities

- Conduct keyword research and analysis to identify opportunities for organic growth.
- Develop and execute on-page and off-page SEO strategies.
- Monitor and analyse website performance using tools such as Google - Analytics, Search Console, and SEO software.
- Create, manage, and optimise Google Ads campaigns to maximise ROI.
- Perform A/B testing and conversion rate optimisation to improve campaign performance.
- Create engaging, SEO-friendly content that aligns with business goals.
- Stay up to date with the latest SEO and PPC trends and best practices.
- Generate regular reports on SEO and PPC performance, including insights and recommendations.
- Utilise reporting software such as Databox and AgencyAnalytics for tracking and presenting performance metrics. Experience with these platforms is preferred.

Preferred Experiences

- 2+ years of experience as an SEO and Google Ads Specialist or similar role.
- In-depth knowledge of SEO principles, techniques, and tools.
- Hands-on experience with Google Ads and other PPC platforms.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent understanding of search engine algorithms and ranking factors.
- Experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proficiency with reporting software like Databox and AgencyAnalytics is preferred.
- Strong written and verbal communication skills.
- A passion for all things I.T.

Ways to Bump Up Your Salary Package

While your primary role will focus on SEO and Google Ads, there are several ways to boost your salary package by showcasing additional skills:

- WordPress Expertise: Proficiency in WordPress is highly valued and can lead to an enhanced salary package.
- Elementor Mastery: Excelling with Elementor can significantly increase your earning potential.
- Crocoblock Skills: Demonstrating expertise in Crocoblock will make you stand out and boost your package.
- API Integration: Mastery in seamless API integrations will also be rewarded with additional incentives.
- Custom Coding: Skills in PHP, CSS, HTML, and JavaScript are highly sought after. Proficiency in these areas can lead to a more competitive salary.

These additional skills are not required but will be recognised with an enhanced remuneration package.

If you work well with someone who excels in these areas, or if you know someone who would be a great fit for these roles, feel free to refer them. This way, we can maximise the potential of your network while you focus on your primary role. Join us and let's make extraordinary things happen together!

How to Apply

If you are passionate about digital marketing and technology and have a proven track record in SEO and Google Ads, we’d love to hear from you. Please submit your application through Seek with your resume, a cover letter, and any relevant work samples.